Viral marketing by means of email is a promotional tool used by the B2B industry to push their merchandise. Viral marketing could be effective for B2B within the following parameters:
1. Sender and receiver will both be benefited by using the product or service.
2. The product should have sufficient stock level and if you are offering a service, you should have enough people render it with provision for replenishment or upgrades in case demand becomes great.
3. Proposals can be sent out to as many people as possible to at the shortest time possible. This is a job that can be easily done through e-mail.
4. Viral marketing campaigns that excel are those that employ current networks to carry on their message.
Viral marketing has already been practiced by business groups even before. Your consumers or your referral group are motivated to endorse your company and services to their group of friends or colleagues. Their endorsement will entitle them to a present or free service from your company.
The email provides us with an excellent venue to transmit information to virtually anybody who has an email address worldwide. As millions of people virtually depend on the internet for a lot of things, probability of success is limitless. What more, viral marketing can work on its own. Publish your proposal; define the terms for referral and your information spreads like an unstoppable virus, but this is the strain that makes your business grow.
Review your client data base where you can initiate your viral marketing campaign. You could encourage them to refer you prospective clients. Your next target will be your referral groups such as your own circle of friends, your suppliers, service providers who could also endorse your company to their own group of friends which could eventually lead to final sales.
Customize a rewards package to gift your clients. For instance, if your clients are frazzled businessmen, you can give them a weekend getaway package. Be creative.